You noticed the number of comments displayed in comments section inside each posts. It is placed under the post. It is not noticeable to visitors. Do you want to add it to header to inspire your visitors to comment. The visitors only see the comment count when they reach at the end of the post. if the visitor not scroll to footer part , the comment count will not see.

Do you think about displaying comment count on the top of post will be better? Then here we are showing a technique to add comment count with beautiful backgrounds to the header part of the post, not only inside the post but also it will display to homepage.

After adding his trick the comment count will be displayed with post titles , if more comments on the post, it will encourage the users to comment and also helps to jump to comment section.

How to add Comment count to Post Header

• Sign In to Blogger Dashboard
• Go to Template -> Edit HTML
• Find (Ctrl+F) ]]></b:skin> and copy the below code above it

.comment-count {
float : right;
width : 48px;
height : 48px;
background : url(  IMAGE URL  );
background-repeat: no-repeat;
font-size : 18px;
position:absolute;
margin-top : -15px;
margin-right : 2px;
text-align : center;
} 

 Choose the comment count background

• Copy the URL of image you want by right clicking and select Copy image Location or Copy Image URL.
• Replace the RED marked portion above with the image URL

                                                                   

 Add Comment count code

•  Find the following code 

 <h2 class='post-title entry-title' itemprop='name'>

OR

 class='post-title entry-title'

•  Add the following code below it

<b:if cond='data:post.allowComments'>
<a class='comment-count' expr:href='data:post.addCommentUrl' expr:onclick='data:post.addCommentOnclick'><data:post.numComments/></a>
</b:if>

•  Save Template

Congratulations you have done. Check your blog and get more comments. If you liked this article please like and share this blog.

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In a very simple word SEO termed as a process to develop the image of your website or blogs where later on when you search a related keyword of your website into any search engine, especially on Google, Bing and yahoo then you find your website on the top of the website that has done just because of SEO. It’s both technical and easy either.

Now let talk about the usage of SEO and what Search engine optimization exactly is all about. As you know the basics of marketing that until or unless someone know about your brand, company or shop you barely will get attention of them. So, to get rid of this you require marketing and in this way after being adapting the method of marketing it becomes easier for someone to let other know what you actually have. To a certain extent SEO techniques also are involved with marketing but social marketing is just a part of SEO.

Here we’ll only discuss about SMO and the remaining one will be discussed in the later upcoming blogs. So, SMO termed as a social media optimization, this technique is used for social marketing of your content, blogs or website. You would have seen most of the big brands also are active on these social sites, not just to be social but to update their users or consumers about the prospects, about the price, quality and other things which a customer should be aware of their brands, goods and services.

You must be thinking about why social media and not other methods, then let me tell you that Globally most of the educated person do use phone, tablets, laptops and computers which means there are a large probability that must be using internet. And in today’s time you can get almost every person using social media which makes easy access for these promoters to let these people know about their brands, products and services.

At the last what I would like to add here that through social media a person is connect with his or her other friends so in case if a person comes to know about a product or service which he might feel is better, then the probability is that he’ll go for it and also will suggest their friends through the same media connection or may be personally and in this way the chain goes further, further and further. This is just a part of benefits which any person can get Via SMO. So, in my next blog I'll tell you why Facebook has been on the priority side for most of the marketers and SEO specialist.

Source:http://rkkant.blogspot.com/2014/12/usage-of-social-media-in-todays-world.html

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You’ve spent hours researching, analyzing, and finally creating compelling content to help you reach whatever content marketing objective you have. Just like authors who write a book, you’ll probably need to spend as much if not more time promoting the content than the actual writing of it. Where better to promote your content than where we spend more than 25% of our online time: Social media. 80% of marketers are already promoting their content in social media – but are they doing it effectively? Now it’s time to take your social media promotion to the next level. 

Here are 11 effective ways to use social media to promote your content that you might not already be doing enough of.

Embrace the visual

We all know that tweets with images get more engagement. We’ve known for awhile that photos on Facebook get more engagement. Even images on LinkedIn get more engagement. Three of the “newest” social networks, Pinterest, Instagram, and Snapchat, are based entirely on the visual. So why aren’t you leveraging the visual when promoting your content? Create not only a branded “featured image” to share with your post, but also create separate images for each of the main points in your content so that they can be shared when you repeatedly post them to social media (see below for more on that point).

Headlines matter

You’re writing great content, but are you writing a title that is worthy of grabbing someone’s attention in social media? If not you either need to

1. Create better titles that will allow your posts to be more effectively promotable in social media or…

1. Create a new title that you will use to share your content in social media. Don’t just settle for one title: Because you should be posting your content multiple times, you should be creating multiple titles and even doing A/B testing to see what types of headlines are more effective to promote your content on what social networks. You might also want to use a tool like BuzzSumo to help you research effective titles for the same type of content per social network.

Customize for the platform

When sharing content, take advantage of the customizable posting features allowed on the social media platform being used. This includes the headline, image and a description of the content you are sharing. Every marketer and social media user is competing to catch the user’s eye, so the more optimized your post is for that particular platform the more effective your social media promotion will be.

For example, if you shared a link via Facebook, you have the opportunity to create a post that truly will stand out amongst the rest; all you need is an attention-grabbing headline, a clean, relevant image that piques interest which might be different from the featured image used in your content, and a short, compelling description.

With this formula, you can entice readers to click on your content. In the same manner, appending your content with hashtags can help make your content more discoverable for those social networks that support them.

Share at the right time

Though this tip may seem like common sense, most content marketers get too caught up in other aspects and overlook this simple concept. Because you want the content you are sharing to reach as many people as possible for maximum engagement, you have to go where the crowd is and when they are most likely online and active. Then, you can compile a posting schedule and make it a habit to post during a certain time of day.

Keep in mind that different social media platforms may not have the same peak times. While there are many infographics that will tell you when the best time to post in social media is, some of it simply comes down to both understanding how users engage on each social network and experimenting. Some social media platforms have features designed to aid you in this process, such as Facebook Insights. In addition, there are 3rd party tools such as FollowerWonk that can help estimate the best time for some platforms.

Don’t be afraid to post multiple times

There are numerous data studies that suggest you can be more effective by promoting the same content multiple times in social media. Now that you hopefully have multiple images and multiple headlines for your content, you can engage with your social media followers without them even knowing that the link is going to the same content you posted earlier. In fact, since social media users don’t see most of your social media posts on any given day anyway, consider posting multiple times to social media as a way to ensure that your audience has a chance to see your content.

Ask questions

Don’t just drop links. Drive social media users to communicate with you – and increase the chances that they engage with your content – by asking for questions and feedback. Because social media was made for people and not for businesses, you should always be striving to create a human connection with social media users.

The beauty of social media marketing is that it can be used to improve both your public relations as well as content marketing by simply asking for a response. To generate feedback and promote engagement on social media, include a question with the shared content that compels readers to respond. Better yet, create questions for some of your headlines and test the waters. Questions are a great attention-grabber, and will help foster a community of connection that will result in more effective social media promotion.

Share on the right platform

With so many new social media sites sprouting up vying for attention, it can be hard to keep up. Just when we thought we knew everything with the emergence of Ello, now comes Tsu. While having accounts on these various sites can be advantageous for fostering innovation and staying creative, it can be difficult to choose which platform to post your content to.

Since different sites serve different purposes and audiences, it needs to be repeated that it’s important to get familiar with the major social media platforms used by your target audience. Avoid redundancy, and simply “dumping” content across all channels. Concentrate on the platforms where you have the highest chance to engage with your audience. Use this list of content promotion tools to see which platform will best fit your needs.

Once your social media promotion is successful on these platforms, use what information you have gleaned to start embarking on a new platform. Don’t forget to share your multimedia content to social networks like Slideshare, iTunes, Soundcloud, Stitcher and, of course, YouTube.

Pay to play

Why do you pay for Likes or Follows when you can promote your content to a micro-targeted audience in social media? Paid Social is now mainstream, with paid promotion of content into the news feeds of social media users where you are guaranteed visibility from a relevant audience. If you haven’t done so already, now is the time to start shifting your budget to experiment in this area, whether that is on Twitter, Facebook or another network.

Maximize your brand advocates

Does your company have an employee advocacy program? Even if you don’t have a structured program, having more employees or partners that might already be sharing your content do so more regularly can only help promote your content in social media. Fortunately, there are many tools that have been created that make it easy to manage and measure social media sharing by brand advocates.

Leverage communities

An employee advocacy program is one way of leveraging communities and utilizing the strength in numbers approach to promote your content to more social media users. However, you first have to have a community in order to do so. There are already literally more than two million communities that exist within LinkedIn alone, not to mention additional ones in the form of Twitter chats, Google Plus communities, shared Pinterest boards, and even Facebook Groups.

Joining and becoming an engaging member of relevant communities will give you the chance to promote your content to a very targeted audience of social media users that could be in the hundreds, thousands, or even more! The largest LinkedIn Group has more than one million members! (There’s even a community to talk more about content marketing & content promotion, called The Content Marketing Forum)

Experiment with content creator communities

I saved this for last because it is not everyone’s cup of tea, but there are a number of communities such as Triberr, Social Buzz Club, and Viral Content Buzz that exist outside of social media for the sole purpose of bringing together content creators and enhancing your social media promotion. If the content you discover on one of these sites is something you would considering curating, then this might be a good site to consider promoting your own content on.

What’s Next

When it comes to promoting content, social media is one of the most powerful tools available; however, most content marketers fail to truly maximize its potential. By utilizing one or all of these 11 ways to promote your social media content you will be well on your way to generating a lot more traffic from social media for your precious content.

SOURCE: Curata

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Most of us like the way Matt Cutts (head of Google Webspam team) discusses all the SEO Tips that apply to Google and removes each and every misconception and myth that is being wrongly propagated by both Off page and On page SEO. I am really proud to introduce that Google surely has a great customer service. You and I all write titles while writing any post. You should know that these titles are 88% responsible for driving the traffic towards your blog from the search engines.
Many of us actually don't realize that every character in the post title has its own significance and plays a great role in attracts decent traffic if wisely chosen. Titles are surely one of the important part of on-page SEO. So today we are discussing about a great topic on seo whether to use hyphens or underscores in urls.

What is an Optimized Title?

A title can only be known as an optimized title only if it has the features stated below,

• Title should only contain 66 characters.
• Title should containing simple daily used words. You don't need to use complex Vocabulary and no need to consult a Thesaurus for writing titles. Average internet user always go for words that sound familiar in search results page. 
• Select choice of words from Google Keyword Tool. Ignore the word Tracker.
• You can use the following symbols frequently:     -  :   !  ? 
• Use the following symbols rarely:  . &  %  # |
• Never use the long Dash or Underscore i.e.  _
• To write a perfect post title, read this tutorial: How to Place Post Title Before Blog Title For Better SEO in Blogger?

What Does Google Say About This?

Matt Cutts, the Head of  Google Web spam team and webmaster help suggests that Underscores should always be avoided because the Underscores are normally used by programmers while they are writing algorithms and it often confuses the search robots. He suggested that dashes are much better to act as separators.

SOURCE: My Blogger Buzz

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Many are reporting that China has blocked access to Gmail, as well as other Google properties.

Google Search has been severally impacted by the Chinese in this latest censorship attempt. If you check Google’s transparency report specifically for Web search access within China, you will see that traffic for that property is about half the normal usage since after December 25th.



A Google spokesperson told us, “we’ve checked and there’s nothing technically wrong on our end.” 

Some users in China who try to access Google web search are being blocked completely. Some users are able to be redirected to Google Hong Kong but about half of those users are being cut off.

You can see the traffic drops from Chinese users in this interactive report.

SOURCE: Search Engine Land

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Years ago, it was easy for companies to make their way to the top of search results by manipulating the system. With a large number of spammy inbound links using keyword-rich anchor text, anyone could trick search engines into making their site appear important, credible, and relevant, thus manipulating their way to higher search engine rankings and traffic.

However, the days of creating large numbers of links without regard for quality have faded away, and this tactic no longer works. Search engines have made it much more challenging to gain search visibility, because search engine users demand quality search results. This is why search engines have placed a larger emphasis on detecting and removing content from search results that doesn’t deserve to be there.

 

With this in mind, it’s become important for site owners to not build, but earn valuable inbound links. A successful link-building strategy is no longer a manipulative effort; instead, it now revolves around quality content publication that attracts inbound links like a magnet. In this article, we’ll discuss how to create and implement a quality, successful link-building campaign.

Anchor Text Best Practices

Anchor text (the clickable words in a hyperlink) is a critical element of inbound links. Years ago, the commonly cited "best practice" for anchor text was to use your desired keyword as the anchor text. Google put a stop to that, using it as an easily identifiable signal of manipulation when it launched its Penguin algorithm update in early 2012. Including keywords in your anchor text can be strategic for establishing topical relevance of the linked page, but over-use of keyword-rich anchor text can backfire if Google determines it’s manipulative.

These days, anchor text should be natural, relevant, and value-adding. Anchor text shouldn’t be wielded as a tool for increasing your search engine rankings, but rather providing insightful information or resources to your audience. Branded anchors are growing in popularity and effectiveness, as are links that use the title of a cited article as anchor text. For an in-depth breakdown on the topic, see my article, "How to Properly Include Links and Penguin-Safe Anchor Text in Your Guest Blogs."

Guest Blogging

I’m a huge proponent of guest blogging as not only a way to build links, but also to build your brand. Guest blogging is one of the few tactics remaining where you can truly "build" links by being proactive rather than publishing content to your website and then waiting (and hoping) that it attracts inbound links.

Guest blogging has many benefits beyond just link-building, but not many people realize it. I believe this is due to the mass exodus from guest blogging after Matt Cutts’ blog post seemingly condemning it. But most people misunderstood what Cutts was saying, leading him to revise the article days later to clarify his stance on guest blogging. Cutts isn’t against guest blogging; he just condemns its use as a tactic solely aimed at link-building.

Guest blogging gives you the opportunity to align your brand with authoritative publishers and brands, and gains you access to a new audience.

Content Strategy: The Foundation of a Link-Building Campaign

Earning or attracting inbound links starts with publishing truly amazing, quality, value-adding content. Quality is often defined differently depending on who you ask, but this sums up how search engines and people define high-quality.

The most common mistake I see business owners make is publishing low- or average-quality content. Such content usually only hurts your brand, and won’t attract any inbound links. Infographics, videos, and in-depth research articles are fantastic types of content that attract inbound links.

If you are engaging in a content strategy, evaluate whether the content is truly link-worthy. If you aren’t engaging in a content strategy, it’s time to get started. A content strategy lays the foundation for a link-building campaign, providing link-worthy content while also strengthening your brand’s authority and credibility, along with conversion rates.

Measuring Your Efforts

Metrics are critical to ensuring that your link building strategy is providing positive ROI. There are several tools that can help you measure the value you bring to the Web and your site through your links. Here are some tools to consider:

• Google Analytics: Google Analytics is a valuable tool to anyone who is interested in SEO to any extent. Its offerings make it a one-stop shop for everything link and keyword-related. Some of its assets include traffic reports, SEO results according to Google, mobile traffic information, and in-page analytics. Use it to measure your organic search traffic, which should benefit from your link-building campaign.


• Majestic SEO: Majestic SEO offers a wide variety of services, but its value to link builders comes in the form of a backlink checker. This feature can help individuals determine the number of backlinks detected by Web crawlers. Registered users of Majestic SEO can compare up to five URLs at the same time.


• Google Webmaster Tools: Another essential tool for any SEO campaign, GWT allows you to view and download a list of inbound links detected by Google, along with the date the link was first discovered. Use this tool to determine which links are being counted by Google’s algorithm and when they were first detected by Google.


• Screaming Frog: This SEO website crawler has a handy "list mode" that allows you to crawl a list of links (for instance, a list you download from Google Webmaster Tools). The output contains just about every piece of data you could ever dream of, relating to each link.

Whether you use free tools or pay for extra insights, gauging the performance of any marketing campaign is essential; and this this true for link-building campaigns, too. Deciding on a definitive way to assess your campaign can help you determine where you need to make improvements.

Creating Goals and Planning Ahead

It takes trial and error in order to determine which strategies work best for your particular niche/industry and audience in terms of attracting high-quality links. Use the information from your tools to assess trends. Which links and anchor texts seemed to be popular or attract the most referral clicks? What items were most clicked, and at what times of day were people visiting your site? It’s this type of information that can help you refine your strategy for the future.

Having a critical eye can help ensure that you’re always working toward improving the ROI of your efforts. As Google and other search engines continue to evolve, your strategy may need to change, but one thing’s certain: Google will never penalize or suppress quality content from its ranking algorithm. Start with quality, and design your link-building campaign from there.

SOURCE: Search Engine Watch

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Do you know the most searched keywords on Google in the world ? If no then read this post. We can easily find out the most searched keywords with the help of Google Trends. I also searched for this and I was surprised after seeing the result. If you read this article till end, I promise you will also surprise.

1- Facebook :  Facebook is the most searched keywords on Google this year. Facebook is biggest social networking site and continuously growing everyday.

2- Youtube :   YouTube is 2nd in this list. Even a child can understand why YouTube is rank 2. YouTube is the biggest video sharing site and some videos are reaching about 1 billion views.

3- Google :  Now 3rd position is the most surprising name in this list. 'Google' is 3rd in the most searched keywords on Google. Can you believe it? People are searching for 'Google' on Google.com. I never believe this list if I did not see the list on Google.

4- Hotmail :  Hotmail secured 4th position in this list. Now question is Hotmail is more famous than Gmail?

5- Free :  Free is 5th in the list. Free really makes sense as I also search for digital contents on Google which are free and I believe you too searched for it.

6- Yahoo : Next is Yahoo which is 6th on rank. OMG! people are searching the second biggest search engine name on Google. This is the power of Google.

7- You :  7th most popular keyword in the worldwide. Yes, You! I was also surprised after seeing the word you in this list. Probably this is YouTube and because of our laziness we are just typing you instead of YouTube. I think after sometimes we will start typing only u and it will replace the position of you.

8- Mail :  Now mail is the 8th most popular keyword. I do not know why people are searching for this on Google.

9- Games :  Games is on rank 9 in this list. Games  is always one of the most popular keywords for some years. It makes sense if  we see the growing market of games in modern days.

10- Gmail :  Gmail is bottom on this list and currently on rank 10. Gmail is the most popular free mail site and almost everyone has at least one gmail account.

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The good news regarding Twitter is that although it went public in 2013, it didn’t jump the shark as many had expected. Instead the network has continuing to grow, with an magnified sophistication of its advertising platform. Let’s explore some tips for how to do that.

Why is this important?

• 175 million tweets are sent every day.
• 20 percent of internet users in the U.S. use Twitter. Of them, eight percent are active daily.
• Top Twitter users typically come from the United States, United Kingdom, Australia, Brazil, Canada, India, France, Indonesia, Iran and Ireland. If your business is based in any of these locations then developing a Twitter marketing strategy will likely grow the reach of your brand.
• Twitter does not pass link juice but your Twitter mentions benefit you as social signals for your website’s SEO.

Tip 1: Know the Followers in Your Niche

Planning a strategy for your brand’s Twitter marketing is easier and better organized when you get to know the followers in your niche. These may be your own brand followers or the followers of your competitors.

Use the following tools mentioned below to track the followers in your niche:

• Followerwonk.com: Gives an extensive comparative analysis of followers, and those followed by your competitor sites. Sign up with your Twitter account and follow them or tweet about the tool in exchange for free sign up.
• Mentionmap: Is a free tool that will help you track twitter users that mention particular brands/keywords. It also shows other followers in their network.
• TweetBeep: Gives you hourly updates of conversations that mention your brand/keywords.
• TweetReach: Lets you check the top contributors to your competitor brand mentions for free. This tool also gives you a timeline of tweets that shows how your competitor’s followers mention them on Twitter.

Tip 2: Gather More Followers

Having a large number of followers on Twitter suggests high authority in your niche. It also helps spread your tweets to a wider audience, thus bringing in more traffic. This may also lead to more sales.

Here are some ways to gather more Twitter followers:

• Create a good first impression: Upload a high quality picture of your logo as the profile picture of your Twitter brand page.
• Optimize your Bio: Use the Twitter bio section to describe your brand and add a link to a blog or an external bio, if you have one.
• Promote your Twitter Brand Page: Display links to your Twitter brand page in all your emails and offline correspondences.
• Cross Promote your Twitter Handle on Other Channels: Mention your Twitter handle in places such as forums, guest blog posts, blog comments and on other social brand pages like Facebook, Pinterest, LinkedIn and Google+.
• Share Content to Get Retweeted: Share valuable and inspiring content. People might be encouraged to follow you when your content gets retweeted.
• Reply Publicly: Reply publicly by using @username in the tweet, or click the option Reply under the tweet. This shows others that you are a social brand. See screenshot below:
• Optimize Twitter for Local Business: If you are a local business, mention your location in your Twitter page bio and mention your location with a hashtag (#) in most of your tweets. Follow other local businesses that are not your competitors, such as news sources or charity organizations, and mention them in your tweets when relevant.
• Follow Industry Influencers: Follow major influencers in your industry. You can find them using the tools mentioned in Step #1.
• Tweet a Comment: Instead of commenting on a blog, tweet about it on Twitter with the mention of the author’s Twitter handle. You can even strike up a conversation with others who mention the author’s name.
• Incentives for a Follow or Twitter Mention: Offer discounts or organize contests in return for tweets and retweets with your brand mention, or a Twitter page follow, as shown in the example below:
  Do not forget to announce the winners in a tweet publicly and always abide by the Twitter contest rules.
• Filter your Followers: Filter your twitter profile with the free tool ManageFlitter. Find out how many users you have followed but are not following you back. If any of these users are unrelated to your niche you can have them removed. This will comparatively increase your number of followers versus the users you follow. Twitter users tend to follow those with a higher number of followers compared to the number of those they follow.

Tip 3: Optimize your Tweets

Plan what and when you will tweet.

The following are some quick tips on tweeting for business:

• Plan the number of tweets you want to deliver on a regular basis. Tweeting too much risks looking like spammy behavior, while tweeting inconsistently may make your profile inactive. Once daily is recommended.
• Post tweets that are worth sharing. Blog posts, photos, videos, events and company announcements are some of the things that must definitely be tweeted.
• Start a conversation or ask a question.
• Respond to tweets containing customer feedback, both negative and positive.
• Keep your tweets short.
• Do not overuse hashtags. Keep it to one or two hashtags per tweet. Check WhatHashTag for hashtag suggestions based on your keywords.
• Retweet useful and positive messages for your audience.
• Tweet special promotions, offers and discounts.
• Make it a routine to tweet a business-related tip to your audience once a week. Highlight online news stories about your brand.
• Peak traffic on Twitter is generally from 9 am to 3 pm. Avoid tweeting after 8 pm. It has been found that tweeting for business is not effective during weekends unless it is a holiday-related tweet. Schedule the time of your tweets accordingly.
• Although posting tweets manually is preferred, it may not be possible for all businesses to hire a dedicated social media manager or in-house social media staff. In such cases, use third-party tools to schedule and automate your tweets, such as TweetDeck and Hootsuite.

Tip 4: Measure the Reach of Your Twitter Marketing Strategy

Measure your brand’s performance on Twitter using the following online tools:

• WooRank Website Review Tool: Woo Rank’s Website Review gives you a quick preview of the backlinks you have earned from Twitter, details of your Twitter account and the most recently earned tweets. The screenshot below shows Twitter backlinks data.
• Twittercounter.com: This free online tool gives you Twitter statistics on followers and tweeting data for three months prior to your start date. You can even compare your Twitter statistics with two other brands.
• Wildfire Social Media Monitor: This is a simple yet effective tool to quickly compare your Twitter performance statistics with two of your competitors.
• Socialoomph: This is a free tool that gives you Twitter statistics along with other social media data.

Twitter continues to be a powerful social media powerful tool. It’s important that marketers take more advantage of it because it’s used in many ways for your business.

SOURCE: Blogger Sentral

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